Studio
factory105
Studio
fabrica105
SWITCH APP
Photo: Geof Rowley, Millencolin
PROJECT CONTEXT
AS A SKATEBOARDER, I WOULD LIKE TO HAVE A TRACK GUIDE THAT HAS NOT BEEN reduced to a printed booklet, after all, not even taxi drivers make use of yellow pages anymore, right?
MAIN HYPOTHESIS
HAVING INFORMATION ABOUT NEW SKATEBOARDS, SHARED BETWEEN SKATEBOARDERS, SIMPLY AND FAST IN AN APP FORMAT, IT WOULD CREATE AN EVEN MORE UNITED COMMUNITY.
HOW WE GET THERE
I raised some hypotheses and went to test each one with the users/skaters, in addition, I ran some interviews to gather more details
CREATIVE CONCEPT
These conversations, tests and hypotheses
helped me define a problem and brought the foundations that would mold the creative concept and purpose of the app.
Transforming and occupying urban space through the use of digital technologies furniture.
Transforming users' perception of urban space, using design as an aesthetic beacon and a vehicle for innovation and culture.
use the skateboard
as a platform for transformation, perception, philosophy and art.
FEATURES MENTAL MAP
of the application
version mvp
In this first release, the idea was to bring
the features that had the most fit with
research, but since it is a very new product for this market, a new version was proposed, leaner and considering the most used tools identified through mapping (Google Analytics).
SKATEBOARDING EVERYWHERE
the landing page was used
as a dissemination tool
of the application and as support for advertising dissemination
and partnerships that were established
Awards won: CSS AWARDS 2014 (website of day) , CSS LIGHT 2014 (website of the day), among others.
A GREAT PAIN DISCOVERED
One of the big insights came
of identification
of need of communication
between brands
and users in a straightforward and simple way.
*Push notification sending flow using own platform developed by the development + design team
lessons learned
• Make smaller deliveries that bring more value to
the business and for the users
​
• After a few weeks of use, users/skaters started to have a different opinion about the app and its function needed to be updated, this was because they noticed the ocean
of possibilities that the support made available.
​
• We would need to change the visual part as this would reflect a more modern product and show our concern to resolve a pain that has matured during the development and learning process.
​
• Finally, I learned that the skateboard market is ultra-conservative,
which is very sad and antagonistic.
"Usability is about people
and how they understand and use
things, it's not about technology."
Steve Krug
Results
• Registered users worldwide
• Greater access to the app: California, São Paulo, and Barcelona (the biggest skate spots in the world currently.)
• More than 5,000 downloads in the first week available in app stores.
• Short-list on App!MyCity2014 Festival
• Cover of British newspaper, The Guardian
• Interviews on Folha de São Paulo, Estadão and The Guardian
• Interview for the program Olhar Digital on the Sony Channel (sport + technology)
• Featured on the website smartmagazine.com and highlighted as the most creative designer under 30 in the digital environment.
The app was available on the Apple Store and Google Play stores for 4 years, being shut down in 2018.
